Cooperation makes it happen

We are now half-way through looking at how Niall Cooks 4C’s of social media can be applied in the Enterprise. Having cover the two models with low interaction (Communication and Connection) we now look at Cooperation.

So what do we mean by Cooperation?

According to Cook, applications that fall into here are high in interactivity but still pretty casual. Here we find social search, media sharing and social bookmarking and cataloguing. Its about sharing what you find useful with others and enabling colleagues to search for knowledge based on the collective search histories and bookmarking.

In an enterprise, sharing documents, pictures and video can add substantial value through the ideas they can generate. The price of storage is always dropping (floods in Thailand aside) so there is no real reason for businesses to prevent this cooperation from happening. In fact, if IT departments DON’T provide the framework, employees will circumvent them and upload the material to sites like You Tube, Flickr and Dropbox.

Social bookmarking is such a simple concept, yet when you mention it to people they initially looked puzzled then they get that ‘aha’ moment on their faces when they realise how powerful sharing links to web pages can be. So much time can be saved by staff sharing sites they find of value. I was in a meeting today and mentioned this concept and the amount of chatter it generated once the people in the room realised how often they all search for the same information and how much time would be saved by sharing pages they find.

Below is a really good video explaining the concept further, using the website del.icio.us as an example of social bookmarking. To see a real-world example of del.icio.us, check out my links page here.

So can you see a place for these tools in your business? Have you already used some? Let me know in the comments below your experiences with these and other tools to support cooperation! Hat-tip to Sesame St for the title of this post.

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